"Marketing is no longer about the stuff that you make, but the stories you tell." - Seth Godin

Our thoughts on all things marketing, content and strategy.
Blog post: Marketing

Get Your Idea Out There, Today.

5th February 2015
We've come to a point where online entrepreneurship is easier than ever. People with great ideas can now realistically put those ideas into play without having to reverse mortgage the house or stump up with hundreds of thousands of dollars. Obviously that doesn't mean success is a given. "Making it" is as hard as ever. Given lowered barriers to entry, your incredible idea has definitely already been thought of, but as yet, probably hasn't been executed well enough to become a "thing". The adage that in business 1% is the idea and 99% is the execution holds true more than ever before. In 2015, ideas are cheap. Execution is everything. Friendster becomes MySpace becomes Facebook in less than a decade. Almost the exact same idea; different execution. So, how do you determine if yo...