Curious you say? Here's a little more about how we work, think & live.


Label's lean size allows it to adapt as your goals evolve. Our team is small, experienced, and well-funded; that's an intentional decision. We keep our size small because it makes it easy for us to adapt and serve you as your business goals change. We deliver advice that keeps pace with your expanding organization without having to work through red tape.

Label only works with a handful of clients at a time. We're selective about how many clients we agree to work with. Having partnerships with a few long-term clients allows us to serve you better. We can devote more time and attention to understanding the inner workings of your company, niche, and business vision.

We will stay on top of your brand consistency so you don't have to. Our creative team has experience with a range of clients, from global companies to lean startups. We care about the details, and we strive for excellence and consistency in every execution.


We have had the pleasure of working with the following clients:

Luk Beautifood
Natural Candle Supply
News Ltd (Delicious,
Wellness Girl
Stan / StreamCo / Channel 9
Toby's Estate
Michele Bridges 12WBT
Australian Radio Network
A Healthy View
Pet Village
Rate City
LIFE / Luke Istomin Fitness Experience
OFRA Cosmetics
The Meat Society
Tristar Medical Group
Kate Waterhouse
The National Rugby League


We're always on the look-out for inspiring, talented, individuals and companies to work along side.

We currently partner with specialists in the areas of branding, UX, development, copywriting, photography, animation, illustration and motion graphics and are always open to consideration of new partners. If you think we may be a good fit, please email

If you're a designer who thinks you'd slot in well to our small but select team, either as a freelancer or to be considered for an internship or full-time role, please email


Daynor Missingham, Creative Director, Founder, Owner, just another barefoot designer and Chief 'Ms Give-a-hoot' is your primary go to at Label HQ.

Daynor believes that design is ultimately about people. "The real beauty of design, for me, is the opportunity to communicate, to connect, maybe even to say something".

Label was launched out of a love for helping new businesses to find their voice and discover their brand and visual identity. "At Label my aim is to really engage with the client, to uncover their needs and their challenges and work with them on the journey to achieve their goals".

Previously Daynor has held positions as Art Director at Airborne Agency/Mediabrands and as Creative Director at Cowley Advertising. She has worked closely with clients including Michele Bridges 12WBT, Toby's Estate, National Parks NSW, Sydney Ferries and Kate Waterhouse to help bring their brands to life.

We'd love to hear from you

If you'd just like to speak to another human about your design and marketing needs, we'd love to hear from you. No obligation, no hassle, so sales pitch. Promise.
+61 439 858 237
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